List All Pages
This is an in-class activity. Please do not complete any of it in advance of our class meeting.
Starting today, you will:
Tweet at least 2 times per day
Follow 3 companies and 3 individuals...
Because academic integrity is important to the quality of your work and to your responsibilities to the University and fellow students, all of your assignments and examinations must include the...
The assignment is to read recent and older entries from “official corporate blogs”. Choose 4 blogs from those listed below — or find other blogs of interest and follow those instead. Note...
Exploring Social Network Profiles
Format: Individual
Goal: To explore the profile capabilities of several social networking sites.
Contents: Each student researches four social networking sites to...
Format: Individual
Goal: To explore writing styles used by popular bloggers
Contents: Each student researches 3 bloggers and responds in writing to the questions below.
Deliverables: Approx 3 Page...
Three assignments will be given during the semester. Assignment information will be discussed in class.
Assignment
Description
Individual/Group
Assignment 1
Blogging for...
Each student will be part of a peer group of bloggers (aka a "blog roll"). You are expected to read the postings of the other bloggers in your group. You should comment, critique, and respond to...
Each week you will be assigned various readings. Please reflect on the readings to produce a blog posting each week. Postings must be completed by 8am each Monday morning. Class is on Wednesday, so...
This lab gives you a hands-on introduction to virtual marketing in Second Life (SL). During the lab, you will be visiting 3 businesses in Second Life. You will document your activities by taking...
Google Analytics
Check your stats!
Read Steps 3 - 5 in http://mahalo.com/How_to_Use_Google_Analytics_for_Beginners and look at your Google Analytics reports.
Read the "Daily Blog Tips" blog on...
Note the high percentage given to your intellectual contribution to the class through your public interactions. The quality of interaction that you have with other students is simply the most...
Nicole Melander, Ph.D.
Executive in Residence
Kogod School of Business
American University
Washington, D.C.
http://www.nicolemelander.com
Explore the Good, the Bad, and the Ugly
Form groups of 3
Google the following 3 companies:
Starbucks
United Airlines
Zappos
Look for blogs and websites that are NOT written by company employees....
Course Summary
Social software such as Facebook and Twitter are rapidly becoming a mainstream part of how organizations interact with employees, customers/constituents/members, and the public. This...
Course Overview
Student Evaluation
Weekly Blog Posts
Blog Comments
Class Participation
Assignments
Take-Home Exam
Class Schedule
Academic Integrity
Activity One: Create Your Blog!
Go to http://www.blogger.com
Create an Account (use any email address — you do not need to have gmail)
Create a New Blog
Blog Title: the title of your blog and...
Class
Date
Topics
1
Monday, January 12, 2009
Introduction & ROI
MLK Day
Monday, January 19, 2009
No Class
2
Saturday, January 24, 2009
Networking
3
Monday, January 26, 2009
Enterprise...
Activity One: Getting More Traffic to Your Blog
Read Top Ten Reasons Reader's Don't Leave Comments
Read 19 Tips for Finding New Readers
Read The Secret to Building a Popular Blog (and Getting...
Welcome to the "2.0" wiki site (ITEC-656)
Are you ready for a 2.0 world?
Web 2.0, Collaboration 2.0, Enterprise 2.0, Marketing 2.0.
What are all these 2.0's?
Don't get stuck in the 1.0...
Coming Soon
Activity Six: "Get Linky"
See whether you get "crawled" by Google
https://www.google.com/webmasters/tools/siteoverview
If you are allowed to edit pages in this Site, simply click on edit button at the bottom of the page. This will open an editor with a toolbar pallette with options.
To create a link to a new page,...
Please change this page according to your policy (configure first using Site Manager) and remove this note.
Who can join?
You can write here who can become a member of this site.
Join!
So you...
Activity One
Sign up for LinkedIn
http://www.linkedin.com
Activity Two
Your profile on LinkedIn® is an online version of your resume. Fill out at least your education and any current/former jobs...
Complete the LinkedIn Scavenger Hunt!
(Yes, there is a prize for all of you that complete the hunt. And, no, you can't start this lab early!)
Pull out a piece of paper and complete all the...
No assigned reading for this week! Write your post on the topic of your choice.
Grading of this final post is based on the original instructions for blogging (slightly modified), as repeated...
Office Location: KSB212
Office Hours: By Appointment
Email: ude.nacirema|rednalem#ude.nacirema|rednalem or moc.liamg|rednalem.elocin#moc.liamg|rednalem.elocin
IM screen name: nmelande12 or GChat...
Complete the LinkedIn Scavenger Hunt!
Pull out a piece of paper and complete all the activities below.
Activity One
Your profile on LinkedIn® is an online version of your resume. Fill out at least...
Read at least 2 of the following:
Internet Reading (delicious tag "itec333_virtual)
Read at least 2 of the following:
Books & Articles
No Reading from Textbooks
Internet Reading (delicious tag "itec333_networking" and "itec333_jobs")
Read at least 2 of the following:
Internet Reading (delicious tag "itec333_marketing")
Read at least 2 of the following:
Internet Reading (delicious tag "itec333_networking")
Read at least 2 of the following:
Internet Reading (delicious tag "itec333_km")
Read at least 2 of the following:
Books & Articles
"Six Myths about Informal Networks" (pdf)
"The People Who Make Organizations Go - or Stop" (pdf)
"Introduction to Social Network Theory"...
Read at least 2 of the following:
Books & Articles
No Reading from Textbooks
Internet Reading (delicious tag "itec333_virtual")
Read these two articles. Use them for your post and be prepared to discuss and debate them in class.
Internet Reading (delicious tag "itec333_ugc")
Activity One: “RSS: Feel the Need for Feeds”
Watch the video at http://reviews.cnet.com/4520-10088_7-5143656.html
Activity Two: Watch “RSS in Plain English”
Watch the video at...
Home
Class Schedule
Spring 10
Course Components
Blog Posts
Blog Comments
Class Participation
Assignments
Course Menu
Course Syllabus
Course Overview
About Prof Melander
Student...
Members:
Moderators
Admins
Date
Topic
Lab
Reading
Due
Blog Comment Grade?
Jan 17
Introduction to the Course (ppt)
Creating your Blog
Tips for Great Posts
Jan 24
Social Capital, Six Degrees, and Social Network...
Read Student Blog Posts
Date
Topic
Lab
Reading
Due
Blog Comment Grade?
Mar 18
Introduction to the Course
Creating your Blog & Really Simple Syndication (RSS)
Tips
Mar 25
Social Capital,...
Date
Topic
Lab
Reading
Due
Blog Comment Grade?
Jan 14
Introduction to the Course
Creating your Blog & Really Simple Syndication (RSS)
Tips
Jan 21
Social Capital, Six Degrees, and Social...
Item
Description
Frequency
Percent of Grade
Link
Blog Posts
Response/Reaction to Reading
Weekly
35%
blogposts
Blog Comments
Comments on other Student's Blog Posts
Graded every two weeks as...
Available in April
Summary
Write a memo entitled “Top 10 Things You Need to Know About Social Networking”.
Scenario
You are an entry-level employee of a company in the pharmaceutical industry. Company revenues...
Summary
Write a “White Paper” entitled “How to Use Social Networking in Your Business”. The White Paper should convince the reader to use the things we’ve discussed this semester to...
No Required Textbooks
Recommended Text
[CONVERSATIONS]
Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers
by Robert Scoble, Shel Israel
ISBN: 047174719X
Pub. Date:...
Widgets for each individual Blog Post
Add some Widgets!
"Widgets" are available in many places. (Note that Google calls them "Gadgets".) Start to pay attention to sites you visit looking for the...
Words of Wisdom from Fall 2007 (Undergrad) Students
Add personal touches that give a post personality
You can write a factual "story" that not only informs, but entertains
Experienced bloggers are...
List Pages
Manage Site
You'll be leaving comments on the blog's of other students in the class and blogs of people not part of this class. To keep track of those comments, use CoComment. This site allows you to track all...
How to Use Google Analytics for Beginners
(Text on this page copied and modified for class. Writing credit goes to the author of the page at:...
According to Wikipedia, the world largest wiki site:
A Wiki ([ˈwiː.kiː] <wee-kee> or [ˈwɪ.kiː] <wick-ey>) is a type of website that allows users to add, remove, or otherwise edit...
Note: This lab will be completed during class. You are welcome to complete Activity One in advance. Wait to complete the other activities until class.
Activity One
Create a Yelp account (if you...
Lab Activity One (EgoSurfing)
As you know, the author of one of our textbooks has set up a periodic search on his name to keep track of
his reputation online. You should consider doing the...
