Social Media: Spring 09 Schedule

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Spring 09 Schedule

Date	Topic	Lab	Reading	Due	Blog Comment Grade?
Mar 18	Introduction to the Course	Creating your Blog & Really Simple Syndication (RSS)	Tips
Mar 25	Social Capital, Six Degrees, and Social Network Analysis	Track Traffic with Google Analytics	Reading	Blog Posting
Apr 01	Open Innovation, Crowdsourcing, CRM, and Customer Support	Help! My Mom is My Only Reader!	Reading	Blog Posting, Assignment 1	Yes
Apr 08	Conversational Marketing (w/Kodak Guest Speaker)	CM activity and Yelp Lab	Reading	Blog Posting
Apr 15	Business Networking and The Brand Called You	7 Days of Twitter & LinkedIn Mini-Lab	Reading	Blog Posting, Assignment 2	Yes
Apr 22	Web2.0 and User Generated Content (UGC) (Lessig) (Keen)	The World of Widgets	Reading	Blog Posting
Apr 29	Business in the Virtual World	Check Stats and You Google You	Reading	Blog Posting, Assignment 3	Yes

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